diff --git a/target/i386/sev.c b/target/i386/sev.c
index 647f4bf63d..b3893e431c 100644
--- a/target/i386/sev.c
+++ b/target/i386/sev.c
@@ -1773,6 +1773,7 @@ static int sev_common_kvm_init(ConfidentialGuestSupport *cgs, Error **errp)
     uint32_t ebx;
     uint32_t host_cbitpos;
     struct sev_user_data_status status = {};
+    SevLaunchUpdateData *data, *next_elm;
     SevCommonState *sev_common = SEV_COMMON(cgs);
     SevCommonStateClass *klass = SEV_COMMON_GET_CLASS(cgs);
     X86ConfidentialGuestClass *x86_klass =
@@ -1780,6 +1781,11 @@ static int sev_common_kvm_init(ConfidentialGuestSupport *cgs, Error **errp)
 
     sev_common->state = SEV_STATE_UNINIT;
 
+    /* free existing launch update data if any */
+    QTAILQ_FOREACH_SAFE(data, &launch_update, next, next_elm) {
+        g_free(data);
+    }
+
     host_cpuid(0x8000001F, 0, NULL, &ebx, NULL, NULL);
     host_cbitpos = ebx & 0x3f;
 
@@ -1968,6 +1974,8 @@ static int sev_snp_kvm_init(ConfidentialGuestSupport *cgs, Error **errp)
 {
     MachineState *ms = MACHINE(qdev_get_machine());
     X86MachineState *x86ms = X86_MACHINE(ms);
+    SevCommonState *sev_common = SEV_COMMON(cgs);
+    SevSnpGuestState *sev_snp_guest = SEV_SNP_GUEST(sev_common);
 
     if (x86ms->smm == ON_OFF_AUTO_AUTO) {
         x86ms->smm = ON_OFF_AUTO_OFF;
@@ -1976,6 +1984,10 @@ static int sev_snp_kvm_init(ConfidentialGuestSupport *cgs, Error **errp)
         return -1;
     }
 
+    /* free existing kernel hashes data if any */
+    g_free(sev_snp_guest->kernel_hashes_data);
+    sev_snp_guest->kernel_hashes_data = NULL;
+
     return 0;
 }